Simple Contacts

Building the brand and product of a telemedicine startup.

projectwebsite and app
rolehead of design
Simple Contacts lets you skip the doctor visit by renewing your prescription and buying contact lenses at home. I was brought on as the first design hire, providing direction on Order's identity system rebrand and art directing the accompanying brand photoshoot, while redesigning the proof of concept web and app products. I then hired a brand designer and a product designer and lead the design team through countless UX refinements, marketing tests, feature improvements, and design critiques at the cafe over coffee (or golden matcha lattes).